This year, we decided to run a social experiment with the ultimate goal of shedding some light on the impact that cannabis legalization may have on one of the most coveted entertainment events of the year – the Super Bowl. We polled one thousand Canadians to see how they plan …
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Digital marketing revolutionized the world of business in the early 2000s, and has continued to be a powerful tool for businesses both big and small. 2019 is shaping up to be an interesting year for online marketing, with everything from AI (artificial intelligence), to advanced SEO, data measurement, and social …
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The holidays are fast approaching, and with that comes increased spending across the board from both customers and businesses alike. But how can you outpace the competition and ensure that your brand and your products are top of mind? Let’s break down 5 effective ways to be successful during the …
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Written in collaboration by Burke Dorman (Social Media Manager) – Alexis Soer (Digital Copywriter) – and Shawn-Michael Hann (Bilingual Project Manager) With the imminent legalization of cannabis on October 17th, Canadian cannabis vendors are looking for innovative ways to market their brands. Companies and advertising firms will have to remain …
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When was the last time you were on the internet and didn’t see a video? Whether it’s on social media, entertainment platforms like YouTube, or even a landing page, videos are taking over the internet. In 2020, it is believed that consumer internet traffic will be 80% video related. The …
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Marketing agencies are evolving and diversifying every day. Working across multiple different industries, with multiple different approaches towards the marketing process, marketing agencies are at the forefront of the digital world – creating and often controlling the content that people consume each day. Most importantly, as media becomes more and …
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When it comes to email marketing, one of the most important indicators of success is how many people open your emails. An email that is never opened has zero impact, so it is essential to get people to start reading by whatever method possible. Even if they don’t click through …
Read More »Email marketing is one of the most effective tools in any marketer’s arsenal. It has a proven level of ROI and is extremely effective for audience engagement that inspires action. People are essentially addicted to email with billions of emails sent and received every day. If there was one form …
Read More »Communication is important. Particularly as a business, having a clear and open dialogue is critical to building a strong relationship with your consumers. When you operate an online store, there isn’t the same opportunity to provide customer service in person as there is in traditional storefronts. There’s no smiling and …
Read More »Lifecycle email marketing is a technique that many email marketers forget to include in their over-all strategy. However, it is one of the most effective ways of maximizing a marketing plan because it targets prospects at different stages in their purchasing journey. It is also great for recapturing leads that …
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